By Ian Linton
A part of a sequence of pocket courses geared toward allowing the reader to benefit a brand new ability in precisely half-hour, this article presents principles and recommendation on the way to write revenues letters that actually promote.
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Extra info for 30 Minutes to Write Sales Letters (30 Minutes Series)
Did you find it easy to contact us by phone? Did you use our fax ordering service? Did our staff answer your queries efficiently? Were we able to fulfil your orders on time? How many daily deliveries do you need? Would you prefer one source for all your purchases? 53 30 Minutes to Write Sales Letters Were you satisfied with the accuracy of our invoicing? Would you like to see improvements in any of the following areas: – price/discounts – delivery timing – delivery frequency – information on products – information on special offers – information about the company Letter 2 I was very concerned to hear that you no longer wish to buy from us.
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Are your customers aware of your organisation’s future plans? 35 5 PRODUCT INFORMATION Assessing customers’ information needs Are you certain that your customers have all the information they need on your products and services? A car dealership talked to local customers informally and discovered that few customers were aware of the full extent of the services available from the dealership. This letter acted partly as a market research tool and partly as a means of raising awareness and generating additional business for the dealership.
30 Minutes to Write Sales Letters (30 Minutes Series) by Ian Linton